HP, Say What You Mean and Mean What You Say [Opinion]
It’s amazing how we grow and mature as human beings. During my tenure here on earth one of the more important lessons I have learned is simply “Say what you mean and mean what you say”. It’s way too easy in a moment of high emotion or intense pressure to say something you don’t really mean and then have to deal with the consequences and expectations as a result of putting your mouth in motion before you put your brain in gear [preach it brother! - Ed].
I want to relate this lesson to HP and the webOS roller-coaster we have ridden over the last 15 months or so. I realize HP is not an individual but rather a multi-billion dollar international corporation and that an organization doesn’t make decisions like an individual person does. Their massive size however should be something that protects them from the “alligator mouth” syndrome. Unfortunately that has not been the case and too many times in the last year we (webOS users/developers/fans) have heard someone from the highest levels say things that clearly turned out to not be the case. Here are a few notable statements (represented to the best of my memory).
- HP did not purchase Palm to get into the smartphone business.
- HP is doubling down on webOS.
- webOS is going to have a place at the cool kids table.
- HP is in it for the long haul, this is a marathon not a sprint.
- From this point forward we won’t announce devices until they are ready to ship within weeks instead of months.
- HP is committed to the success of webOS.
- We are open to licensing webOS.
- We are open to licensing webOS, but only to a special kind of partner who is committed to being uniquely aligned with our goals concerning webOS.
- HP is immediately halting support for webOS devices including the TouchPad and smartphones.
- We view webOS as a viable, commercial web development platform… But I don’t think we have been loud enough. We have not talked about our intentions with webOS enough.
The last statement is the most recent and interestingly enough I think the opposite is true. Too much has been said that hasn’t been accurate. Being a critical thinker I try to figure out what the possibilities are in situations such as these. It seems to me we have a few options to consider. Let’s take a look at them.
- The statements were lies intended to hide their true intentions with regard to webOS.
- The statements were made in ignorance by those who don’t understand webOS and/or the current mobile marketplace.
- The statements were made with the best of intentions but failed to be executed properly due to internal issues with vision, planning, management, carrier relations, marketing and communication.
Which is it? Which is worse? I’m certain I don’t have a complete answer for those questions, but I suspect it is some combination of all the possibilities. Some were likely made to appease the community or shareholders although they knew they weren’t quite true when said. Some were obviously made in ignorance not understanding the mobile market and all the factors needed to be successful. Most were likely made with the best intentions but failed on multiple levels of execution for various reasons.
So what should HP do now? That is a very hard question to answer. They have squandered whatever trust they may have had with most of the current developers and long time userbase. Furthermore, they have given ample reason for any significant Enterprise customer to be wary of committing time, money, and effort to anything webOS related because there is no way to be certain which way the ship is heading.
Some things, though, are clear if HP hopes to salvage any kind of credibility at all.
First they need to learn how to communicate a clear plan of what they really intend to do with webOS. That communication doesn’t need to come from the Chairman of the Board or the CEO. It needs to come from someone who understands webOS, its remaining community of developers and users and is still trusted to say what they mean and mean what they say. Someone like Phil McKinney or Richard Kerris would be ideal and simply have the board and top level execs affirm that person as the authoritative voice of/for webOS.
Second they need to pull out all the stops and find a hardware partner for consumer devices NOW, get it announced and have at least some version of a public roadmap to build consumer and developer interest.
Third, IF they really intend to build and market the Enyo framework as a true cross platform web/mobile development tool, they need to get whatever engineering resources together and committed to making that available and simple (see appsbar as an example). An updated Ares environment would be a great way to go with options to develop with drag and drop or full text based development capability. When a given application is complete, have a series of check boxes to select for application packaging and submission to include webOS, iOS, Android, WP7/8, BlackBerry, Windows, and even Mac.
Lastly, IF they can do all three of those things they need to make sure they stay the course making minor corrections as needed and communicate them properly and clearly all along the way. IF they can do that, webOS might have another opportunity for success. I personally hope they can as I am a hopelessly optimistic evangelist for all things webOS.
As usual…the ball is in HP’s court. Question is, do they know what to do with it?





















